Marigold flowers, or cempasúchil, are deeply rooted in the traditions of Día de los Muertos, symbolizing the connection between the living and those who have passed. Known as the “flower of the dead,” these vibrant orange and yellow blooms are thought to guide the spirits of loved ones back to the world of the living. Their striking color and strong fragrance are believed to attract souls, ensuring they find their way to the altars, or ofrendas, made in their honor.