Skip to main content

Past Newsletters

January 2025 - Market Update

WFS | January Newsletter (Market Update)🍁

🌹 Valentine’s Day 2025 Market Update: Plan Ahead to Secure Your Product 🌹
͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­ ͏ β€Œ   Β­

🌹 Valentine’s Day 2025 Market Update 🌹

Plan Ahead to Secure Your Product

Dear Valued Customers,

 

As Valentine’s Day 2025 approaches, we want to provide you with an honest and informed update on current market conditions. Our goal is to help you plan effectively for this crucial holiday while avoiding potential pitfalls.

Current Market Conditions

Adverse weather in Ecuador and Colombia has caused delays across key floral crops. The rainy season in Ecuador began late, following an extended dry spell and rolling blackouts. Now, heavy rain, high humidity, and cooler temperatures have slowed production for roses, fillers, poms, mums, and hydrangeas. Farms in southern Ecuador, particularly in the Cotopaxi region, are seeing the most significant delays.

 

Adding to these challenges, a consolidation of large farms in both Ecuador and Colombia over the past three years has reduced the number of independent suppliers. Much of this production has been redirected into bouquet and mass-market pipelines, further tightening the supply of premium products typically available to wholesalers and retailers.

Freight and Logistics Challenges for the Northwest Region

The tight market is especially challenging for customers in the greater Northwest region, including Alaska, Idaho, Montana, Wyoming, Washington, and Oregon. Due to the distance and time required to transport products to these areas, any delays at the farm or in transit could have a greater impact on shipping schedules and on-time delivery. This makes early prebooking even more critical to ensure your product arrives when you need it.

 

Compounding this, freight costs are climbing earlier than usual as cargo space tightens, and Valentine’s Day falling on a Friday means heightened demand from mass-market and supermarket buyers. Late bookings are likely to face significant logistical hurdles and increased costs.

What This Means for You

While we are confident in our ability to fulfill pre-booked orders, the overall market is tighter than in previous years. Customers relying on last-minute bookings or price-based shopping may encounter:

 

Limited Availability: High-demand products will be harder to secure closer to the holiday, especially from direct shippers waiting to buy at lower prices.

 

Quality Concerns: Weather-related delays and tight supply chains may result in limited options for top-quality products.

 

Higher Prices: Freight costs and market demand are pushing prices upward, leaving late buyers at a disadvantage.

How Washington Floral Service is Prepared

At Washington Floral Service, we are fortunate to have cultivated deep, trusted relationships with growers and suppliers over the past 88 years. These partnerships allow us to secure consistent, high-quality products even during challenging seasons.

 

Our strong connections in Ecuador and Colombia give us an edge in navigating this tight market, ensuring that we can meet your needs while maintaining the high standards your customers expect. We are grateful for the trust we’ve built with our partners and are committed to delivering reliable results for you this Valentine’s Day.

What You Can Do to Prepare

Prebook Now: Booking early ensures access to the products you need and locks in pricing before further increases.

 

Plan Strategically: Identify your must-have items and place larger orders to avoid potential shortages.

 

Rely on Trusted Suppliers: Stick with established providers who have proven their ability to deliver under pressure.

For customers in the Northwest, prebooking early is even more critical this year due to the additional time and distance required to deliver product to your locations. This Valentine’s season comes with unique challenges, but by planning ahead and working with trusted partners, you can position your business for success.

 

Let us help you navigate this season with confidenceβ€”our team is here to support you every step of the way. If you have any questions or need assistance with your prebook, please reach out to your WFS representative today.

Take Advantage of our K2K Program!

See your salesperson for more details.