Washington Floral Service - June 2024 Newsletter

June 2024

Monthly Updates from WFS

Echeverias: Your new go-to Wedding Design

Echeverias, known for their longevity and low maintenance, have gained popularity in wedding floral design. Their deep green, sage, and purple-hued petals create a stunning visual impact, and add both texture and structure to any arrangement. Whether crafting a sophisticated bridal bouquet or a simple table arrangement, they can elevate any wedding floral design.

Read more on Echeverias!

Happy Father’s Day!

Surprise Dad with a stunning floral bouquet from Washington Floral Service! (P.S. Dad likes flowers too!)

Father's Day is just around the corner, so don’t forget to stock your inventory with a variety of beautiful vibrant florals that all dads will love. Whether it's a stunning bouquet of flowers or a sophisticated arrangement to brighten Dad’s day, it will surely make this Father’s Day truly memorable.

Florists: A Job of Love and Labor

The tools of the trade, the insider floral knowledge, the dirt-caked fingernails—it's all part of the job, and we wouldn't have it any other way! Our work demands thinking outside the box, leveraging resources, creativity, and design. It's a labor of love, and at the end of the day, we have the joy of gifting people beautiful, heartfelt floral creations that make them smile and feel valued. Follow along with our “Florist Only” Series on Instagram, a nod to florists everywhere.

Other Floral Industry News

Roses

A Hybrid We All Enjoy

Over the centuries humans have cultivated a jaw dropping 30,000 varieties of roses. Dutch horticulturists created a new frontier in this field of rose hybridization. Rose hybridization continues to evolve to this day, with breeders selecting the most traits such as long-vase life, petal count, color and more. This ancient science has an amazing history dating back to the 15th century!

Foxglove Season
A Heart-Stopping Bloom

Early summer is the season for foxglove to proliferate through one’s garden, but did you know that these gorgeous blooms can actually be fatal if ingested? Perfect for stunning bouquets, this vibrant floral is perfectly safe as long as you don’t consume any part of it. Foxglove is known to contain chemicals called cardiac glycosides which if consumed will make your heart pump harder.

Election Year and Floral Sales
A correlation?

With the upcoming election year, will the results affect the floral industry? How does a rise in housing correlate with increased floral sales? And which consumers should floral retailers focus on in their marketing efforts? Listen in to Chief Economist, Charlie Hall, Ph.D., as he gives his prognosis of the floral industry in correlation to our future economy.

Watch the full video here